But he does not stay on this topic for long.Ģ:05 - Jobs explains how GarageBand revolutionizes music. For example, the number of instruments and cost value. households have at least one person who currently plays a musical instrument.”ġ:10 - Jobs shares the stats of the product’s offerings. He describes it as “a major new pro music tool… but it’s for everyone.” By explaining that its for everyone, Jobs keeps the attention of those who may have otherwise tuned out, thinking that this product wasn’t for them.Ġ:38 - Jobs immediately addresses the elephant in the room by asking, “Is this a niche thing? No, it’s not.” Jobs explains, “One-half of all U.S. Stick around for the key takeaways at the end!Ġ:23 - Jobs unveils the product name. I’ve linked each time-stamp to the corresponding part in the video. Read in the order that the time-stamps appear below, or click on the ones that interest you. Let’s look at the video of the GarageBand reveal at MacWorld 2004, and analyze what makes it a great product demo. It is the best live product demo I have ever seen. I want to shed light on one of Steve Job’s most understated creations: GarageBand. You live or die by the first impression your product makes. Learning how to get an audience excited about a product through a live demo is the holy grail of evangelism. By Nicholas Walsh Justin Sullivan/Getty Images Why the Steve Jobs GarageBand reveal is the best live product demo of all time How telling a story turns your demo into a captivating experienceĪs a technical evangelist, I’m always looking for ways to improve my craft.
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